New Director Of Sports Named at Visit Tallahassee

TALLAHASSEE, Fla. (Nov. 16, 2017) – Amanda Heidecker has been promoted to Director of Sports for the Leon County Division of Tourism/Visit Tallahassee, replacing Brian Hickey who accepted a position with a statewide educational association.

Hickey directed the Division’s sports marketing operations for 12 years, before recently being named executive director of the Florida Afterschool network.

Heidecker has served as the Division’s assistant director of sports for the past five years and has made significant contributions to the continued growth of sports tourism in Tallahassee. Sports tourism has increased 90% in the past seven years and last year, more than 100 events resulted in $31.5 million in direct spending to the Tallahassee-Leon County economy.

She is a graduate of Florida State University where she received a bachelor’s degree in sports management and was a member of the university’s track and cross country teams. Heidecker had been instrumental in attracting and conducting championship cross country meets at Leon County’s award-winning Apalachee Regional Park. Last year, the park hosted four national championship meets and secured several major, future events at the park, including the 2021 NCAA Cross Country National Championship.

Prior to joining Visit Tallahassee, Heidecker served as sports, education and tour and travel sales manager at the Doubletree by Hilton in Tallahassee for three years.

Joe Piotrowski, who joined Visit Tallahassee in 2016 as the director of leisure sales, has assumed the role of assistant director of sports.

About Visit Tallahassee/Leon County Division of Tourism:
Visit Tallahassee is the official destination marketing organization for Tallahassee-Leon County. Tourism is charged with marketing Tallahassee-Leon County nationally as a premier leisure, business and sports destination through direct sales, advertising, public relations, sports, film and visitor services. In 2017, Tallahassee-Leon County welcomed 2.4 million visitors who contributed $896 million in economic impact and more than 14,000 jobs.

For more information go to or call toll free (800) 628-2688. Engage with Visit Tallahassee on social media channels, including Facebook, Twitter and Instagram: @VisitTally, #iHeartTally. 

Lauren Pace | Marketing Communications Director | 850.606.2322 |


Visit Tallahassee


Leon County Division of Tourism (Visit Tallahassee)

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