Partners

Following our mission of expanding tourism's success and its economic impact in Leon County, we emphasize the practice of involving industry partners in all promotional activities.

Contact:

Lauren Shoaf Pace
Marketing Communications Director/Film Liaison
Direct: (850) 606-2322
Lauren.Pace@VisitTallahassee.com

About Us
Mission & Vision
Co-op Opportunties
Funding Assistance
Resources

The Leon County Division of Tourism Development (Visit Tallahassee) is the official tourism marketing organization for Tallahassee and Leon County Florida, and operates as a department of Leon County Government. It promotes tourism to the area through direct sales, advertising, public relations, sports, film, product development and visitor services.

The Leon County Tourist Development Council (TDC) is one of Leon County’s Citizen Committees that serves in an advisory role to the County Commission.  The TDC develops plans for tourist development, makes recommendations for operation of special projects or for uses of tax revenue and reviews expenditures of revenue from the development trust fund. 

Tourist Development Council Members

Russell Daws, Executive Director 
Tallahassee Museum 
3945 Museum Drive
Tallahassee, FL 32310

Bo Schmitz, G.M
Four Points by Sheraton Downtown
316 West Tennessee Street 
Tallahassee, FL 32301

Commissioner Bryan Desloge
Leon County Commission
301 S. Monroe Street
Tallahassee, FL 32301

Commissioner Nancy Miller
City of Tallahassee
300 S. Adams Street
Tallahassee, FL 32301

Commissioner Scott Maddox
City of Tallahassee
300 S. Adams Street
Tallahassee, FL 32301

Matt Thompson
Owner, Madison Social
705 South Woodward Avenue
Tallahassee, FL 32304

Marion McGee, Museum Administrator
The Riley House Museum
419 East Jefferson Street
Tallahassee, FL 32301

Mr. Paresh Master, G.M.
Comfort Suites
1016 Apalachee Parkway
Tallahassee, FL 32301

John Kelly
G. M., DoubleTree Hotel
101 S. Adams Street
Tallahassee, FL 32301

Dr. Audra Pittman
Council on Culture and Arts
816 South Martin Luther King Junior Boulevard,
Tallahassee, FL 32301

Leslie Smith
Tallahassee Democrat
227 N. Magnolia Dr. 
Tallahassee, FL 32301



Leon County Tourist Development Council
Phone: (850) 606-2300  
Fax:  (850) 606-2304
Lee Daniel, Executive Director-Tourism Development

Visit Tallahassee Mission Statement

To spearhead and coordinate the tourism related marketing and management of the Destination through the coordination of the hospitality industry, local governments and the business community to sustain and grow visitor spending and job creation in the Tallahassee Region.

Visit Tallahassee Vision Statement

The Tallahassee Region will be an innovative and sustainable year-round destination that is recognized as a place to visit for historic, nature-based and cultural tourism as well as a hub for meetings, conferences, film and sports related activities as a means to enhance the Region’s economy and quality of life.

Staff Listing: Main Phone: (850)606-2305; (800) 628-2866 | FAX: (850) 606-2301

Administrative

Lee Daniel
Executive Director
Lee.Daniel@VisitTallahassee.com

Chris Holley
Assistant to the Director
Chris.Holley@VisitTallahassee.com

Aundra Bryant
Administrative Assistant 
Aundra.Bryant@VisitTallahassee.com

Marketing & Sales

Gary Stogner
Senior Marketing Director
Gary.Stogner@VisitTallahassee.com

Lauren Shoaf Pace
Marketing Communications Director/Film Liaison
Lauren.Pace@VisitTallahassee.com

Janet Roach
Meetings & Conventions Sales Director
Janet.Roach@VisitTallahassee.com

Laura Cassels
PR & Marketing Specialist
Laura.Cassels@VisitTallahassee.com

Sports

Brian Hickey
Director of Sports
Brian.Hickey@VisitTallahassee.com

Amanda Heidecker
Assistant Director of Sports 
Amanda.Heidecker@VisitTallahassee.com

Visitor Services

Andi Ratliff
Visitor Services Director
Andi.Ratliff@VisitTallahassee.com

The Leon County Division of Tourism Development (Visit Tallahassee) offers the local tourism industry a variety of opportunities for enhancing on-going or seasonal promotional efforts to various audience segments. Participation fees range from free to very affordable and include sales, advertising and public relations. While the Division publishes a co-op menu at the beginning of each fiscal year, new opportunities arise throughout the year and are included in the ongoing Visit Tallahassee newsletter.

Cooperative Marketing & Advertising Programs

The Leon County Division of Tourism Development (Visit Tallahassee) annually allocates funding for grants programs for local groups and organizations that coordinate events that either have a history of or significant potential for attracting visitors to the area.

The Special Event Grant Program is administered by the Leon County Tourist Development Council with recommendations from designated advisory groups including the Special Event Grant Committee and the Tallahassee Sports Council. The program encourages overnight visitation to Tallahassee and Leon County. If you have an event here or interested in relocating an event to the area, review the application for more information and eligibility requirements.

A “special event” is defined as a new or existing, organized sporting event, concert, exhibition, festival, fair, conference or celebration conducted according to a pre-arranged schedule and of interest to the general public. Public interest should extend to both Leon County residents and those living outside the county who would stay overnight.

Application deadline for events occurring October 1, 2016 - September 30, 2017 is August 1, 2016.

A simplified, online Application for all grants and Post Event Report

2016-17 Grant Application

2016-17 Post Event Report

  • Sports Grant Policies and Sample Application (pdf)
  • Special Event Grant Policies and Sample Application (pdf)
  • Visitor Tracking Form (Visitor Tracking Form.pdf)
  • Visitor Tracking Survey (pdf)
  • Event Marketing/Promotional Tool Kit (pdf)

For assistance or questions regarding the grant program, contact:

 

Tourism Strategic Plan

Tallahassee Area Tourism - Infographic

2016 Tommy Awards Nomination Form

2015-2016 Marketing Rollout Presentation

2015-2016 Marketing Insights

#IHeartTally Resources:

Sales Plans

Research Reports

Visit Tallahassee Staff

Main Phone: (850)606-2305; (800) 628-2866
FAX: (850) 606-2301

Administrative

Lee Daniel
Executive Director
Lee.Daniel@VisitTallahassee.com

 

Chris Holley
Assistant to the Director
Chris.Holley@VisitTallahassee.com                    

Aundra Bryant
Administrative Associate
Aundra.Bryant@VisitTallahassee.com

Marketing & Sales

Gary Stogner
Senior Marketing Director
Gary.Stogner@VisitTallahassee.com

Lauren Shoaf Pace
Marketing Communications Director/Film Liaison
Lauren.Pace@VisitTallahassee.com

Janet Roach
Meetings & Conventions Sales Director
Janet.Roach@VisitTallahassee.com

Laura Cassels
PR & Marketing Specialist
Laura.Cassels@VisitTallahassee.com


Sports

Brian Hickey
Director of Sports
Brian.Hickey@VisitTallahassee.com                   

Amanda Heidecker
Assistant Director of Sports
Amanda.Heidecker@VisitTallahassee.com

Visitor Services

Andi Ratliff
Visitor Services Director
Andi.Ratliff@VisitTallahassee.com