TALLAHASSEE, Fla. (April 25, 2016)– What was once a casual nickname outdoor enthusiasts used in describing biking, hiking, running, paddling and equestrian trails in the Tallahassee area, is now a one-of-a-kind web site – Trailahassee.com – launched by the Leon County Division of Tourism Development to promote nearly 600 miles of trails.
The site, with featured trails, interactive maps, blogs, social media features, GPS functionality, and information on outfitters and associations, launches in September 2013.
Lee Daniel, executive director of the county’s tourism division, sees the new web site as a valuable tool for outdoor enthusiasts planning vacations.
“We are fortunate in having tremendous natural resources that lend themselves to the types of outdoor recreational activities sought by today’s travelers,” Daniel said. “Trailahassee was a logical step in identifying those assets for travelers and providing detailed information in a digital environment that essentially becomes a personal guide for users.”
With a user-friendly design suitable for laptops, smartphones and tablets, browsers explore rotating featured trails including the Apalachee Regional Park, Cadillac Mountain Bike Trails and Leon Sinks Geological Area, through videos, blog entries and Instagram feed photographs. Currently featuring 11 trails, future plans include the addition of new routes.
The “Find a Trail” tab includes an interactive map showcasing trails either in map view, list view, or based on various activities (walking, hiking, biking, running, mountain biking, equestrian, motorcycle, canoe/kayak and ATV). Users make selections based on the type of surface and skill level. Maps are displayed through three options – street view, satellite view or relief view.
Moreover, Daniel stresses how user-generated content is an important component of the overall Trailahassee.com strategy.
“We’ve made it easy for consumers to share their outdoor experiences with others by posting photos and videos on the site,” Daniel said.
Live content from outdoor enthusiasts is featured using the hashtag #Trailahassee through Twitter, Facebook and Instagram feeds. The site also links directly to the county’s consumer tourism site (www.VisitTallahassee.com) for additional information regarding upcoming events, hotels, restaurants and attractions.
About Leon County Division of Tourism Development/Visit Tallahassee:
The Leon County Division of Tourism Development/Visit Tallahassee is the official tourism marketing organization for Tallahassee and Leon County Florida, operating as a department of Leon County Government, and promoting tourism to the area through direct sales, advertising, public relations, sports, film, product development and visitor services.